Sometimes it’s a good idea to target terms lower down on your list, rather than
the ones up top, because the lower terms include the higher terms. Suppose
that you’re selling an e-commerce system and you find the following list (the
numbers are the predict numbers, the number of times that Wordtracker
believes the term is used each day):

  • 1828 e-commerce
  • 1098 ecommerce
  • 881 shopping cart
  • 574 shopping cart software
  • 428 shopping carts
  • 260 ecommerce software
  • 130 ecommerce solutions
  • 109 e-commerce software
  • 92 e-commerce solutions
  • 58 shopping carts and accessories
  • 26 ecommerce software solution

Notice the term e-commerce. This is probably not a great term to target because
it’s very general and has a lot of competition. But lower down on the list is the
term e-commerce solutions. This term is a combination of two keyword phrases:
e-commerce and e-commerce solutions. Thus, you can combine the predict
numbers: 1,828 searches a day plus 130 a day. If you target e-commerce solutions
and optimize your Web pages for that term, you’re also optimizing for
e-commerce

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  1. Affiliate Marketing | Learning SEO and Affiliate Marketing the Greyhat Way | greyhatter.com Says:

    [...] Picking keyword combinations [...]

  2. spirulina Says:

    Interesting post, i bookmarked your blog, best regards

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