Sometimes it’s a good idea to target terms lower down on your list, rather than
the ones up top, because the lower terms include the higher terms. Suppose
that you’re selling an e-commerce system and you find the following list (the
numbers are the predict numbers, the number of times that Wordtracker
believes the term is used each day):
- 1828 e-commerce
- 1098 ecommerce
- 881 shopping cart
- 574 shopping cart software
- 428 shopping carts
- 260 ecommerce software
- 130 ecommerce solutions
- 109 e-commerce software
- 92 e-commerce solutions
- 58 shopping carts and accessories
- 26 ecommerce software solution
Notice the term e-commerce. This is probably not a great term to target because
it’s very general and has a lot of competition. But lower down on the list is the
term e-commerce solutions. This term is a combination of two keyword phrases:
e-commerce and e-commerce solutions. Thus, you can combine the predict
numbers: 1,828 searches a day plus 130 a day. If you target e-commerce solutions
and optimize your Web pages for that term, you’re also optimizing for
e-commerce
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Tags: analyze keywords, good keywords, keyword analyzer, keyword combinations, picking keyword combinations, picking keywords
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September 28th, 2008 at 2:28 am
[...] Picking keyword combinations [...]
October 19th, 2008 at 3:50 pm
Interesting post, i bookmarked your blog, best regards