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This summer, Oprah received a gift that she says changed her life. “It’s absolutely my new favorite favorite thing in the world,” she says.

Meet the Amazon Kindle™, a wireless portable reading device with instant access to more than 190,000 books, blogs, newspapers and magazines. Whether you’re in bed or on the train, Kindle lets you think of a book and get it in less than a minute.

Although the Amazon Kindle costs $359, Oprah looks at it as an environmentally friendly investment. “I know it’s expensive in these times, but it’s not frivolous because it will pay for itself,” she says. “The books are much cheaper, and you’re saving paper.” New York Times Bestsellers and New Releases are $9.99 or less, unless otherwise marked.

Been waiting patiently for the next-generation Kindle(s) to hit the market? Growing increasingly frustrated with the wait? Thanks to the Amazon e-reader becoming Oprah Winfrey’s “new favorite, favorite thing in the world (can’t you see the jubilation on her face?),” you might just have to finally pull the trigger on the existing iteration. As a special offer for Oprah Show viewers (and by extension, everyone who reads this post), Amazon.com is now offering $50 off of the Kindle’s $359 price tag by simply entering the code OPRAHWINFREY at checkout and envisioning Tom Cruise leaping on your computer desk. Better act fast, though — the offer’s only good through November 1st, and yes, that Tom Cruise bit is required.

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